Traditional stalls, reinterpreted with a sleek design and lit with neon lights, occupy the central space of the pop-up store. The bright, entirely red and white colour scheme used for the structures and carpet, which references the iconic Prada chequered floor, has a strong visual impact. The whole space has a festive feel, evocative yet very modern.
A special selection of bags, accessories and gift ideas adorn Prada’s original interpretation of an holiday market.