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Campaigns
The Galleria
Conceived in 2007, endlessly reinvented ever since, the Galleria bag is a Prada archetype, a neo-classic.
Future heritage, an heirloom in the making, the bag is titled after the home of Prada’s historic flagship in Milan - the storied Galleria Vittorio Emanuele II, housing the boutique where the Prada brand was founded by Mario Prada, Miuccia Prada’s grandfather, in 1913.
Future heritage, an heirloom in the making, the bag is titled after the home of Prada’s historic flagship in Milan - the storied Galleria Vittorio Emanuele II, housing the boutique where the Prada brand was founded by Mario Prada, Miuccia Prada’s grandfather, in 1913.
A hallmark of Prada’s 21st century identity, the design was first offered in Saffiano leather - a scratch and water-resistant calfskin defined by a crosshatched surface texture, a material patented by Mario Prada and still a leitmotif of Prada today.
Reminiscent of the frame-shapes and medicine-style bags popular in the mid-century, the Galleria bag knowingly references classic styles of the past and exemplifies Prada’s century-old prowess and excellence in the manufacture of leathergoods.
Reminiscent of the frame-shapes and medicine-style bags popular in the mid-century, the Galleria bag knowingly references classic styles of the past and exemplifies Prada’s century-old prowess and excellence in the manufacture of leathergoods.
Filmmaker Xavier Dolan directs his personal vision the Prada Galleria's identity in a cinematic short that draws inspiration from a ceaseless fascination with the iconography of the fashion industry.
Hunter Schafer is our heroine - a romantic, a young girl imagining her place within her different fantasies. We leap from her bedroom, to imaginings of a fashion shoot, universal reflections of fashion as imagined in the popular consciousness, an escape from her reality.
A constant presence, Schafer’s fantasy is the Prada Galleria, a talisman of fashion, reimagined in different contexts, differing locales and visions, jolting between imaginary scenes and scenarios, between multiple micro-narratives.
Hunter Schafer is our heroine - a romantic, a young girl imagining her place within her different fantasies. We leap from her bedroom, to imaginings of a fashion shoot, universal reflections of fashion as imagined in the popular consciousness, an escape from her reality.
A constant presence, Schafer’s fantasy is the Prada Galleria, a talisman of fashion, reimagined in different contexts, differing locales and visions, jolting between imaginary scenes and scenarios, between multiple micro-narratives.
Talent: Hunter Schafer
Director: Xavier Dolan
Creative Director: Ferdinando Verderi
Director: Xavier Dolan
Creative Director: Ferdinando Verderi