PRIVACY STATEMENT

Last updated: 6th November, 2024


At PRADA we are committed to ensuring that your personal information is protected and never misused. PRADA takes responsibility for the personal information that we hold about you.

This Privacy Statement describes how PRADA collects and processes your personal information through this website www.prada.com/ca/en.html (the “Website”) and any mobile applications, digital platforms, physical stores and other locations where this statement is located or referenced.

When we refer to "PRADA", "us", "we" or "our" in this statement, we mean Prada S.p.A., with its registered office in Milan (Italy), the operating holding company of the PRADA Group, together with its subsidiary PRADA Canada Corp., 131 Bloor Street West, Toronto, Ontario M5S 1R1 (Canada).

OVERVIEW
Personal information or personal data is information about you, that can be used to identify you.
We collect your personal information when you interact with PRADA, purchase our products and use our services, including by visiting this Website or one of our stores, engaging with us by phone, email, text message, live chat or through social media, participating in our promotions and surveys, attending an event with us, or other ways in which you may engage with us.
PRADA uses this information to identify you as a customer, to process your orders and payments, deliver and improve our products and services, communicate with you and manage your relationship with PRADA as described in this Privacy Statement or explained to you at the time it is collected. If we want to use your personal information for new or additional purposes, we will provide you with notice of these purposes and give you an opportunity to provide or withdraw your consent.
We may share your personal information with other companies of the PRADA Group or third parties who perform services on our behalf, or in order to comply with law.
We retain your personal information only as long as is necessary to fulfil the purposes for which it was collected.
We use administrative, technical and physical safeguards to protect personal information and fulfill your privacy choices.
You can request to access, correct or delete your personal information.
You also have the right to withdraw your consent for the collection and processing of your personal information by PRADA at any time.

Please read the Privacy Statement in its entirety before providing your personal information.

1. WHAT PERSONAL INFORMATION DO WE COLLECT?
2. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?
3. HOW DO WE PROTECT THE PRIVACY OF CHILDREN?
4. HOW DO WE USE INFORMATION ABOUT YOU?
5. CONSENT AND MARKETING CHOICES
6. HOW DO WE SECURE YOUR PERSONAL INFORMATION?
7. WITH WHOM WE SHARE YOUR PERSONAL INFORMATION?
8. HOW LONG DO WE RETAIN YOUR PERSONAL INFORMATION?
9. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?
10. HOW CAN YOU CONTACT US?
11. CHANGES TO THIS PRIVACY STATEMENT
 

1. WHAT PERSONAL INFORMATION DO WE COLLECT?
Personal information or personal data is information about you, that can be used to identify you.
We collect your personal information when you interact with PRADA, purchase our products and use our services, including by visiting this Website or one of our stores, engaging with us by phone, email, text message, live chat or through social media, participating in our promotions and surveys, attending an event with us, or other ways in which you may engage with us.
The personal information we collect or receive varies depending on how you interact with us, and may include:

-        your full name, age, date of birth and gender; 
-        your phone (including mobile phone) and e-mail address; 
-        your billing and delivery postal addresses, transaction information, such as payment method, credit card and other payment related information and identifiers and order details; 
-        where you have chosen to register a personal account with us, your username and password, communication and shopping preferences and purchase history; 
-        your interests, feedback and survey responses; 
-        information about your device, including your IP address, operating system and browser type; 
-        your location; 
-        details regarding your browsing on the Website
-        security video and audio recordings at our stores, and phone call and chat recordings through our customer support lines; and 
-        any other correspondence with us. 

In addition, we may also obtain information about you as a result of authentication or identity checks (for example, you will be asked to show your identity document when you pick up your purchase in a store).
 

2. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

Information you give us:
Personal information is primarily collected directly from you, such as information you voluntarily provide to us through our Website, mobile applications, social media channels or in-store, and other ways you contact us.
For example we may collect your personal information when you:

-        purchase products through our Website,
-        place a distant sales order or purchase products in our stores;
-        subscribe to our newsletter;
-        submit a request to our Client Service;
-        book an appointment in the store;
-        connect or interact with us through social networks;
-        choose to register a personal account with us;
-        attend an event with us or participate in our promotions and surveys; or
-        otherwise use our services.

PRADA uses this information to identify you as a customer, to process your orders and payments, and to deliver and improve our products and services.


Automatic information:
When you visit the Website, we also automatically collect information on your device and Internet connection, such as the IP address and/or other browsing information (including the Internet service provider, the date and time you access the Website, the Internet address of websites from which you link to our Website, the operating system you are using and your movements and preferences on our Website). We use technology that many other websites employ, including, without limitation, cookies and similar tracking technologies, to collect information such as the aforementioned. You may set your browser to notify you when certain cookies are sent or to refuse certain cookies altogether, but certain features of the Website might not work without certain cookies. We collect this information primarily for purposes of administering, protecting and improving our Website and our systems, to better understand the preferences of our Website visitors, to identify server problems, to compile aggregated statistics about Website usage, to help personalize your experience of our Website, and to personalize offers.  We do not currently respond to 'do not track' signals as we do not track our customers across third party websites. For more information on cookies, on the types of cookies used on our Website, on how to disable them and on how you can revoke your consent, see our Cookie Policy.

Information from other sources:
We may receive personal information from third parties (such as fraud detection and prevention service providers) or from public sources (such as government watch lists) to meet legal and regulatory requirements and for fraud detection and prevention purposes.

Combinations:
We may combine the information that we automatically collect with data that information you actively give us so as to, for instance, provide better service to Website visitors, customize the Website based on your preferences, compile and analyze statistics and trends, to otherwise administer and improve the Website for your use, and to personalize offers (for example, combined information may allow us to recommend products to you based on what you have liked in the past). We may also combine information we collect about you from the different devices you use to access our Website and/or information we get from third parties with information we already have about you.

3. HOW DO WE PROTECT THE PRIVACY OF CHILDREN?
We are committed to protecting children’s privacy. Our Website and our services are intended for use by those of the age of majority or older in the province or territory in which they reside and is not geared towards children. In order to protect the privacy of children, PRADA does not knowingly collect personal information from children under the age of 16 without prior parental consent.
We therefore ask you not to provide us with Personal Data of persons who do not meet this requirement.
Please contact us at privacy@prada.com or via the  Contact Us section of the Website if you believe we may have collected information from your child and we will work to delete it.
 

4. HOW DO WE USE INFORMATION ABOUT YOU?
PRADA will use your personal information for the purposes described in this Privacy Statement or explained to you at the time it is collected. If we intend to use your personal information for new or additional purposes, we will provide you with notice of these purposes and give you an opportunity to provide or withdraw your consent.
We will use your personal information in connection with the purposes for which you have provided it. This may include:

(a) to provide you with the products, services and information you request from us, communicate with you and manage your relationship with PRADA;
(b) to process or fulfil your purchase orders and perform all management activities connected with them (including administrative management of the contract, delivery of goods, payment processing, invoicing, management of any products exchanges and returns, handling of any claims and litigation, and fraud prevention), and to comply with any applicable legal or regulatory obligations.
(c) to provide you with post-sale services (including product warranty and repairs service);
(d) to send by email the newsletters and other marketing communication regarding the “Prada” brand and other PRADA Group’s products, services, initiatives and events as a result of your subscription to the service.

Furthermore, where you have chosen to register a personal account with us (e.g. as a result of your registration to the Website or your completion of the Customer Card) your personal information may be processed for the following purposes:
(e) to administer your personal account, provide a global customer service and customized post-sales assistance and enable you to access exclusive services and benefits reserved for registered customers (e.g.: preservation of your purchase history, faster online checkout, simplified procedures for product repair and warranty, invitations to events, pre-sales, other promotional initiatives and special projects, etc.);
(f ) to offer you a personalized and tailored experience with regards to your preferences for “Prada” and the other brands, products, and services of the PRADA Group, including by performing statistics, market research and surveys, and/or;
(g) to contact you and/or send you (by telephone, e-mail and any other form of electronic communication or digital means including social network platforms and other instant messaging applications) commercial communications, newsletters, direct marketing material, advertising and catalogues concerning “Prada” and the other brands, products and services of the PRADA Group.
 

5. CONSENT AND MARKETING CHOICES
Your consent is required for the collection, use and disclosure of your personal information, unless otherwise required or permitted by law, such as when the information is necessary to perform a contract with you or to comply with a legal obligation. Consent can be express or implied.
When you provide us with personal information to place an order, complete a transaction, arrange for a delivery or return a purchase, submit a request, create a personal account or ask for a service, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at privacy@prada.com, or by using the “unsubscribe” link included in all of our commercial electronic communications, and/or by logging into your online account. Marketing communication opt-out requests will be processed within 10 business days of receipt.
 

6. HOW DO WE SECURE YOUR PERSONAL INFORMATION?
We use administrative, technical and physical safeguards to protect personal information and fulfill your privacy choices. We have internal policies and procedures that govern how we use and protect personal information, handle complaints and access requests, respond to privacy breaches and delete data when no longer required. 
We require that our service providers agree to protect personal information that they need access in order to provide those services. Internally, we limit access to personal information about you to only those employees who need that information to provide products or services to you or in order to do their jobs. 
Unfortunately, the transmission of information via the internet is not completely secure. Although we will take appropriate measures to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website and/or social medial channels. In this regard, we urge you to take every precaution to protect your Personal Data while you are on the Internet. At a minimum, we encourage you to make sure that you are using a secure browser as you surf the Internet.
 

7. WITH WHOM WE SHARE YOUR PERSONAL INFORMATION?
We do not share your personal information with others, except as follows:

• We may disclose your information to departments of other PRADA Group companies that are in charge of customer relationship, retail, communication, legal affairs, finance, internal audit, IT management and security for the purposes set out in this privacy statement and to provide you with a consistent level of service across all PRADA Group companies. This may include providing you with the products and services that you have requested, improving the service provided, performing research and analysis and sending advertising or promotional communications.
• Please also note that where you have chosen to register a personal account with us your personal information will be securely shared with all PRADA Group stores to provide you with the same quality of service wherever you choose to interact with us around the world (i.e. when you travel and purchase our products or visit our stores). PRADA will take all appropriate security and confidentiality measures as required by applicable legislation to ensure an adequate standard of data protection.
• Click here to see the PRADA Group affiliate companies and the jurisdictions in which we operate.
• We also grant access to your information to unaffiliated service providers and third parties that process or maintain data on our behalf, including, without limitation, website hosting service providers, payment processors, freight forwarders, carriers, and such individuals or companies that conduct, manage or otherwise handle our marketing and promotional campaigns. Such third parties are subject to strict confidentiality obligations and may access and use your information only in accordance with our instructions and not for their own purposes.
• We may also share your information to respond to law enforcement requests, court orders or other legal process or if we believe that such disclosure is necessary to investigate, prevent or respond to illegal activities, fraud, physical threats to you or others or as otherwise required by any applicable law or regulation.
• Finally, we may share or transfer your information and any consent you may have provided to use your information, in connection with a sale, merger, transfer or other reorganization of all or parts of our business.

As PRADA is part of an international network, our disclosure of your personal information in accordance with this Statement may involve the transfer of your personal information outside of Canada.
 

8. HOW LONG DO WE RETAIN YOUR PERSONAL INFORMATION?
Your personal information will be processed and stored for: (a) as long as necessary to fulfill the purposes for which the information was collected; (b) in accordance with the retention periods required by applicable laws; or (c) until you revoke your consent to the processing of your personal information.  After the conclusion of such period(s), and where there is no legal or business purpose for retaining your personal information, it will be automatically and permanently deleted, or made anonymous.
In particular, where you have chosen to register a personal account with us, your personal information will be kept together with your purchase details for a period of 7 years or otherwise until you withdraw from or delete your account.

9. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?
Please note that you may exercise the rights under the applicable privacy laws, which include the right to access your personal information held by PRADA and the rights to ask for their correction, updating or deletion. 
In order to access, delete or update/correct your personal information, please submit a written request to privacy@prada.com or via the  Contact Us section of the Website.
You also have the right to withdraw your consent for the collection and processing of your personal information by PRADA at any time, without charge. The withdrawal of your consent will not affect the lawfulness of PRADA’s processing of your Personal Data based on your consent before its withdrawal.

10. HOW CAN YOU CONTACT US?
If you have any questions about this Privacy Statement or to request this Privacy Statement in another format, please contact us via the Contact Us section of the Website or by writing to:

PRADA Canada Corp.
131 Bloor Street West, Toronto, Ontario M5S 1R1, Canada

Prada S.p.A.
Via Antonio Fogazzaro 28, Milan (Italy)

Group Data Protection Officer
e-mail address: privacy@prada.com

11. CHANGES TO THIS PRIVACY STATEMENT
The Privacy Statement is currently in force is the one published on our Website.
We reserve the right to amend it from time to time and if we change it materially, we will post a revised version on the Website and obtain your consent if required by applicable law. Please check back periodically, and especially before you provide personal information to us.