The first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold.

 

For this collection, the Prada Group collaborates with key actors in the supply chain of precious metals and diamonds to drive radical transparency and real improvement to sustainable practices in the fine jewelry industry.

Prada’s recycled gold is drawn only from eligible recycled material sources, in compliance with due diligence. 100 percent of the gold used in Prada fine jewelry is Certified Recycled Gold, meeting ‘Chain of Custody’ standards set by the Responsible Jewelry Council and demonstrating the conviction that it’s possible to create contemporary fine jewelry at scale with sustainability at the core.

The recycling process includes post-consumer precious objects and industrial gold such as scraps from jewelry manufacturing and gold recovered from obsolete electronic applicants. In this regard, the reduction of mining of new gold benefits both the environment and human rights protection. In fact, Prada partners exclusively with suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental preservation, and business ethics.

The collection proposes a foundation of neo-classics, everlasting pieces. Archetypes are examined, delineated and reiterated, the collection comprised of eternal shapes with constant resonance. Snake bracelets, heart motifs, chain necklaces, ribbon chokers – defining shapes and forms of fine jewelry, they are also signs and signifiers of affection and love. Gold is the focus - truly eternal, an ancient material timeless and constantly cherished, it is used in its true form and color, an honesty of metal that reflects the transparency of Prada’s supply chains.

 

Prada’s own archetype, the triangle, is traced in every piece - an affinity found between Prada’s triangle and diamonds’ facets. The triangle appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered - pendants are blown up, chain-links exaggerated to create impact. These jewelry pieces express strength, presence, passion.