In Conversation With a Flower

In imagery captured by Willy Vanderperre, each flower, blown beyond life-sized, faces a different figure, teamed in exchanges and dialogues both visual and literal.
Just as these conversations are paradoxical, so the flower itself is a dichotomy - both fragile and strong, precious and quotidian, ephemeral yet eternal, each one unique. A metaphor for humanity, used as an outer expression of our thoughts and feelings, we can find a synergy between flowers and an embodiment of the human experience - always implied, here made concrete. A real emotion, evoked through these seemingly unreal images.

Credits
Talents: Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian
Photographer: Willy Vanderperre
Creative Direction: Ferdinando Verderi
Script by: Michael Cunningham

Fragile yet strong, ephemeral yet eternal, flowers are protagonists of a series special initiatives.

From September 14 to 16, 2023, at selected flower kiosks in several international cities, it was possible to pick up limited-edition packs containing different seeds ready for planting.

The campaign concept also had a virtual echo thanks to the exclusive filter specially designed to create and share on Instagram, TikTok, Snapchat, WeChat the 3D flowers of Prada images.