SS 2014 Menswear

Fashion Shows

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Show Space

Visitors experience a menacing paradise.

Models weave in front of a small abstract town that invades the show space, on the background of a flat painted blue sky.

The town follows a precise diagonal direction addressing the main entrance and redefining the borders of the main room.

Modern murals are painted on the town facades: they represent a collection of abstract and graphic motives that shape the overall menacing atmosphere, mixing tropical elements with unexpected contrasting details. Murals complement and interact with the collection as models proceed in front of the set.

The whole intervention achieves a radical transformation of the existing space through simple construction and mural techniques.

Credit: AMO