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Parallel Harmonies
Prada presents a special selection of ready-to-wear and accessories dedicated to Ramadan and Eid al-Fitr 2022. Parallel Harmonies - celebrating people and the community - characterize the photographic shots that Prada dedicates to Ramadan.
Prada presents a special selection of ready-to-wear and accessories dedicated to Ramadan and Eid al-Fitr 2022. Parallel Harmonies - celebrating people and the community - characterize the photographic shots that Prada dedicates to Ramadan.
The Campaign
Mountaineer Raha Moharrak, designer Hessa Al Suwaidi and actor Rakan Bin Abdel Wahid are depicted in simple, profile shots that represent the deeper meaning of community. The Cultural Foundation in Abu Dhabi provides the backdrop to the photographs, a place dedicated to nurturing heritage and arts in the region. The space blends modern and traditional architecture in a symbolic reference to cross-cultural dialogue between past and present.