Prada Spring/Summer 2025 Menswear Campaign

Harris Dickinson

Prada Protagonist

 

An actor absorbs the personalities of those they are trying to embody - yet, at the heart, the audience has a knowledge of the performer behind the role, the personality that informs the pretence. For the Prada Spring/Summer 2025 men’s campaign, the actor Harris Dickinson eschews role-play and appears as himself - the truth of an actor, playing themselves.

Photographed by Steven Meisel, different elements of Dickinson’s character inform the reinvention of his image, from dynamic to contemplative, energetic to nonchalant. Equally, the clothes he wears transform - archetypical and classic menswear pieces shift with his presence, apparently altered by his action and authority, affected by his own individuality.

Rather than shifting between personages or personae - embodying characters, conveying a script - here we observe different perspectives on one man, the nuances of his character, and his own truth. He is the protagonist in his own story.