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Fashion Shows
Prada Spring/Summer 2025
Menswear Show
CLOSER
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The power of reality, in a world of the imaginary. The Prada Spring/Summer 2025 menswear collection by Miuccia Prada and Raf Simons offers a discourse around contemporary notions of truth and pretence, the real and unreal.
Closeness reflects emotion - the human urge for proximity, to share space and commune. To be closer also shifts perception. Viewed from afar, pieces can pretend to be other - details may seem simplistic, naïve, but up-close, physically, perceptions transform. Clothes with wired details animate collars and hems with an unreal dynamism, as if alive themselves. Purposefully creased, patinated, aged, garments bear traces of time - imperfection another sign of living, of reality.
The Collection
Pieces stolen from father or mother sit differently on the body. Exaggerated proportions, deliberately long or cropped, are instinctively combined - a superhero sweater transposed to a new context. Bernard Buffet paintings appear, printed like a concert t-shirt. Items from different origins are juxtaposed in unanticipated contrasts, but with consideration, a deliberate and careful spontaneity.
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The Showspace
There is a spirit of freedom, of youthful optimism and energy. In a fairytale ravescape invented within the Deposito of the Fondazione Prada, people are brought together. A hut, the simplest structure, stands nearby as a totem of the essential, the necessary, the real, reflected in clothes that are uncontrived and direct. A utopian conceit, here the imaginary can propose a new reality.
