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Special Projects
Prada Symbols Paris Lafayette

Prada Symbols Pop-up

GALERIES LAFAYETTE PARIS HAUSSMANN

January 26th – April 30th 2021

Address
40 Boulevard Haussmann, 75008 Paris
Magasin Coupole, Rez-de-Chaussée, Porte Mogador

Prada presents Prada Symbols, a special pop up in collaboration with Galeries Lafayette Paris Haussmann dedicated to women’s SS21 collection – as well eleven original windows through a special set-up. The windows’ concept includes black and white full size videos as background which are illuminated with a yellow perspective frame. The pop up, with an extension of about 80 square meters, is completely open, delimited by a thick transparent structure with a yellow Neon Prada Chandalier. The space is characterized by a white and gold checkered floor, transparent displays and mannequins.
The product offer includes a lineup of bags, accessories and jewellery and a special selection of jersey pieces and leather goods from the Spring Summer 2021 collection, the first one designed by co-creative directors Miuccia Prada and Raf Simons.
Discover Prada Symbols pop ups at the following locations:

Macau Four Season: January 22nd – April 8th
Hong Kong IFC: January 28th – March 14th
Busan Shinsegae Centum: January 29th – February 21st
Beijing SKP: February 3rd - February 23rd
Tokyo Isetan Woman: February 10th – February 23rd
Tokyo Isetan Man: February 17th – March 2nd
The Hyundai Seoul: February 24th – March 31st