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Special Projects

Summer Collection 2022
Hypercolor Elegance

A Prada wardrobe reimagined, in hypercolor. Energetic and kinetic color - joyous, uplifting, free. Emerald, orange, vermillion, yellow - contrast with graphic black and white and soft greys. Motifs are direct - geometric stripes and bold checks, simple and linear.
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Women's Summer Collection

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Men's Summer Collection

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'Tap to discover'

A spare elegance. Vivid color invites paradox: allowing casual to blend with formality, day with evening, playful with sophisticated, a new visual syntax. In minimal silhouettes, the focus is on form, cut and materialization.

Tactile and precious silks, fine cashmeres, leather and kid mohair are used for relaxed styles expressive of summer - silk pyjamas, full skirts, abbreviated shorts and bra tops. Bodies are streamlined, dynamic, moving freely. Accessories are modern Prada archetypes - the Triangle handbag, baseball caps, bucket hats - recolored, therefore reenergized.

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