A Prada Pop-up for the Holidays from October 31st to January 7th.
For its new pop-up in collaboration with Printemps Haussmann, Prada has created a universe made entirely of paper, an installation inspired by classic works of literature that delivers Christmas greetings to imaginary recipients.
Visitors are welcomed into a sumptuous 11-metres-high library overflowing with books in delicate bindings and meticulous details, stamped with the Prada logo in gold lettering. Paper is undoubtedly the star of the show, from the Christmas tree made from a cascade of envelopes and special greeting cards to gifts wrapped in fine paper, decorated with Christmas balls motif or a pattern based on the unmistakable Prada triangle.
In exclusivity at Printemps, the pop-up store offers a selection of patent leather bags in bucket or shoulder format, in black, ivory, and red; as well as the Triangle and Re-Edition 2005 bags in satin adorned with crystal in pearl grey and water lily. Black and white dominate the ready-to-wear offering, completed by an assortment of pieces in organza, while ballerinas and mules are available in velvet and sequined versions.
