SS 2022 Womenswear
Seduction, stripped down
The Collection
The idea of a train is stripped back to a spontaneous gesture of couture silk. Each negate their traditional connotations of restriction – they are reconsidered, rethought, confronted. The body is freed. A vocabulary of elegance of evening clothing is here translated to an entire wardrobe, its materializations – satin double, scarlet lace – used in unanticipated contexts. By shifting viewpoints, the meaning of these signs and signifiers are questioned. The fantasy inherent in evening wear is counterbalanced by the reality of the everyday.
The Showspace
Synchronous and simultaneous views epitomize the modern world: we observe, interact and communicate in a multitude of manners. The Spring/Summer 2022 Prada show is staged, simultaneously, in the Deposito of the Fondazione Prada, Milan and in Bund 1, Shanghai. Within corresponding decors, video screens engage each show in dialogue with the other, physical and virtual realities. They bring two groups of people, on two sides of the world, together in a modern community.
With the ambition of repurposing furnishing used for the Prada Group’s shows, the materials utilized in the set of the Prada Spring Summer 2022 Womenswear shows – designed by AMO both in Milan and Shanghai – will be upcycled, finding a new life after the event. These materials will be donated to Meta, a circular economy project based in Milan, as well as to Dandelion Child Development Center – a non-profit organization based in Shanghai.