Prada Reactive

The new Prada Reactive pop-up store evokes an intensely communicative urban setting, packed with graphics and moving images, and presents a new collection of ready-to-wear and accessories with sustainability at its heart, made entirely of Re-Nylon – regenerated nylon obtained from recycled plastic. The Re-Nylon in the garments in this selection has been subjected to special treatments to make it react dynamically to light, heat and water, in part acting as a reminder of the effects of climate change.

The Prada logo, printed in a special reflective pigment onto raincoats, jackets, trousers and shirts, is only visible when the fabric comes into contact with water, displaying an appealing tone-on-tone effect and a contrast between the glossy and matte sections. Down and padded jackets reveal their printed pattern decoration when the temperature drops below 10°C; garments made from luminescent Nylon Piuma and jersey glow in the dark with an intense fluorescent green triangle pattern if they have been charged with sunlight; and Re-Nylon Piuma hooded jackets feature reflective details like the zip and logo.