Prada En Plein Air pop-up

Prada presents a pop-up store creating a captivating atmosphere along with an exclusive offering of men’s and women’s ready-to-wear and accessories.

Prada has created an imaginative garden, it is a poetic and intriguing elsewhere that immediately invites visitors to enjoy a quiet moment of escapism and introspection, a gentle break from everyday life. In the evocative images of natural landscapes and lush meadows that surround the environment, visitors can immerse themselves in the peak of springtime, as if joining an imaginary picnic.

The free-spirited nature of this original outdoor setting inspired by English gardens permeates the wooden furnishings and the special product selection, created for the occasion and unveiled here for the first time. It offers a reflection on Prada’s past and present identity: eccentric pairings meet classic patterns, while the fabrics and artisanal techniques evoke the brand’s history.

PREVIOUS LOCATIONS

LONDON SELFRIDGES

4 April - 19 May 2024

400 Oxford St, London W1A 1AB

Monday - Saturday: 9:00 am - 10:00 pm

Sunday: 11:30 am - 6:00 pm