Paradoxe

An invitation to explore and express the paradoxical multidimensions of women.
The celebration of being never the same, always yourself.

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Prada Paradoxe Virtual Flower Eau de Parfum is the new feminine fragrance by Prada, a floral musky signature expands the boundaries of sensory perception. A fragrance challenges one’s understanding of reality, with its fresh and floral signature.

Paradoxe Intense is a scent with undeniable potency for a powerfully enigmatic expression of femininity. Facets from the original fragrance are amplified to obtain a saturation of olfactory sensations with ingredients typically assigned to delicate scents rendered with new intensity, underlining the fragrance’s paradox.

The Prada Paradoxe Eau de Parfum embraces the paradoxes of iconic ingredients to reveal new scented sensations. Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation.

The campaign features Emma Watson playing both the starring role in the film short and making her directorial debut, an empowered celebration of what it means to be a living paradox. The film is Watson’s personal expression and perspective, an insight into her many differentiae in their unexpected symbioses. At its core, Watson orchestrates a dynamic symphony celebrating her every dimension – the artist, the activist, the actress, the woman – at once alive and vibrant within her, set free in the spirit of indefinability.