Prada Re-Nylon 2024

Responsibility is action: the circularity and sustainability at the heart of Prada’s ground-breaking Re-Nylon Collection forms the touchstone of its 2024 advertising campaign, featuring celebrated actors and activists Emma Watson and Benedict Cumberbatch photographed by Willy Vanderperre. A campaign that sees beyond, portraying the Prada Group’s ongoing partnership with UNESCO for ocean preservation.

Nylon is an emblem of the radicalism at the very heart of Prada’s design ethos. The brand’s signature material since the end of the Seventies, Miuccia Prada’s introduction of nylon through Prada’s accessories represented a re-set of contemporary notions of luxury – a pragmatic material reconsidered, used in a new context, elevated through design. Prada’s reinvention has cemented nylon as part of the modern cannon of luxury. Over four decades, Prada has continued to challenge convention in its use of nylon across accessories and ready-to-wear, a material connection to the thought-processes always at the heart of its DNA.

Credits

Photographer: Willy Vanderperre