Prada pop-up at Hong Kong Landmark

Prada presents a new pop-up store at Landmark, Hong Kong, from 14 July to 5 August 2023, dedicated to a special selection of women’s ready-to-wear, bags, shoes and accessories.

The concept of the space is defined by an external façade with an alternance of luminous and transparent triangle patterns, which emphasize the elegance of the pop up store. The interior is characterized by the brand’s iconic elements such as the black and white chequered floor – inspired by the original Prada store in the Galleria Vittorio Emanuele II in Milan – and the iconic pastel green tone, here interpreted on the walls, on the shelves and on the drawers, enriched with crystal details and rods in black metal. Sophisticated sitting areas covered in green velvet and a giant luminous white Prada triangle neon chandelier complete the space.

Special Projects

The product selection includes ready-to-wear - characterized by natural colours on skirts, tops and knitwear - bags and accessories, with the exclusive Prada Flou bag available in different colours. The footwear with a modern and feminine allure completes the selection.