Prada Linea Rossa Eyewear 2021

Prada presents the second chapter of Prada Linea Rossa Eyewear campaign in collaboration with the new generation sailors of the Luna Rossa Prada Pirelli team, winner of the Prada Cup. In the campaign images, the intensity of human resolve is translated in a visual projection of the challenge, the subjective viewpoint of the sailors leads the spectator to the most ambitious goal, the conquest of the America’s Cup.

Blending a contemporary aesthetic with technological excellence, the new glasses from Prada Linea Rossa Impavid collection take inspiration from the world of sailing and are engineered to offer functionality and high performance in any weather conditions.