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Special Projects
Prada Symbols Tokyo Isetan for her

Prada Symbols
Pop-up Woman

ISETAN SHINJUKU TOKYO WOMAN

February 10th – February 23rd 2021

Address
Main Building 1F the stage
Isetan Shinjuku Main
3-14-1 Shinjuku,
Shinjuku-ku, Tokyo 160-0022, Japan

Opening Hours
10:00 am – 07:00 pm

norennoren.jp

 

Prada presents Prada Symbols, a special pop up in collaboration with Isetan Shinjuku in Tokyo  dedicated to women’s SS21 collection. 

The space concept is defined by a large video wall displaying the Prada Womenswear SS21 fashion show - the first collection designed by Miuccia Prada and Raf Simons as co-creative directors. The video edit is in black and white - intentionally cinematic - with a special slow-motion that highlights the most significant moments of the show. The videowall is graphically contrasted by the use of the light yellow color, that was used in the Prada Womenswear SS21 showspace set up. A white and light yellow checkered floor and the surrounding light yellow monochromatic walls provide an intimate and delicate setting to the video. 

Prada Symbols Concept
The product offer features exclusive items for Isetan such as polka dot bags and pouches, new style of high top gabardine sneakers and hats.
Discover Prada Symbols pop ups at the following locations:

Macau Four Season: January 22nd – April 8th
Paris Galeries Lafayette: January 26th – April 30th
Busan Shinsegae Centum: January 29th – February 21st
Hong Kong IFC: January 28th – March 14th
Beijing SKP: February 3rd - February 23rd
Tokyo Isetan Man: February 17th – March 2nd
The Hyundai Seoul: February 24th – March 31st