The new Prada Chalet Pop-Up Store draws inspiration from fascinating high-altitude mountain lodges, deriving from the in-depth study of alpine constructions, made of old solid wood, preserved for decades in the Italian Alps. Its structure and all its elements, such as doors and windows, are designed to be completely removable and reusable, allowing for the noble material employed to last a lifetime.

The space and products offer visitors a unique experience and reveal an intimate reciprocal connection, like the one that bonds lodges to the natural environments that host them. The furnishings inside were made with natural wood, so the sections of trunks that support benches and tables are transformed into displays, where you can even see the tree rings.