Prada Women’s pop-up at Isetan Shinjuku

Prada presents an exclusive installation – including eleven shop windows and a pop up – at the Isetan department store in Tokyo. Dedicated to a selection of women’s ready-to-wear, bags, shoes and accessories, the concept features giant flowers in various colours, which are the protagonists of the Prada Fall/Winter 2023 advertising campaign.

Located at The Stage, the pop-up is characterized by an open perimeter with perspective walls covered with white carpet and bright backdrops and the customization of the central column. The ambience is completed with the white and black checkered carpet floor.

The product offer includes a selection of women's ready-to-wear, bags, accessories, focused on natural and military tones and noble materials.