Prada Men’s pop up at Isetan Shinjuku

Prada presents an exclusive installation – including several shop windows and a pop up – at Shinjuku Isetan, Tokyo dedicated to a special selection of men’s ready-to-wear, bags, shoes and accessories. 

Situated at the central atrium, the pop-up is characterized by a natural environment framed by lightbox perimetral walls with customized graphics designed for Prada: a forest re-interpreted with a special color palette. 
A serial set-up of “outdoor” wooden display tables and armchairs is laid down on a wide carpet, bordered with natural fabric.
The product offers includes a selection of men's ready-to-wear, bags, and accessories, focused on natural and military tones and noble materials.