Prada Women's FW24 pop-up at Hankyu Umeda Main Store

The concept is inspired by the Prada Fall/Winter 2024 advertising campaign: dialogue and conversation bring the collection to life. The pop-up is divided into different conversation scenes, featuring posed mannequins and colorful telephones. Each situation is characterized by yellow and light blue pastel colors, which create a chromatic contrast against the white base. The space is completed by shelves and tables of various sizes that allow for multiple displays.