Prada Men's FW24 pop-up at Hankyu Men’s Osaka

Prada presents an exclusive pop-up dedicated to men’s ready-to-wear, leather goods, shoes and accessories at Hankyu Men’s Osaka as well as a window takeover.

The concept is inspired by the Prada Fall/Winter 2024 advertising campaign: dialogue and conversation bring the collection to life. The pop-up is divided into different conversation scenes, featuring posed mannequins and colorful telephones. Each situation is characterized by yellow and light blue pastel colors, which create a chromatic contrast against the white base. The space is completed by shelves and tables of various sizes that allow for multiple displays.