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Special Projects
Prada Men's Pop-up at Isetan Shinjuku
A new Prada pop-up store will open from 11 to 27 December 2024 at the Isetan department store in Tokyo, featuring a special selection of men’s ready-to-wear, footwear, and accessories.
December 11th – 27th, 2024
3F Men's-Kan, 3-14-1, Shinjuku, 3F Men's-Kan, 160-0022, Tokyo Open
Opening Hours: 10:00 - 20:00 JST
The space is conceived as a refined urban refuge and stands out for its use of natural materials for an intimate and modern atmosphere. The pop-up store features large wooden screens and panels that define the different display sections, set against a mustard yellow background that elevates the space’s full perimeter. The floor is also made of wood, boosting the natural and comfortable sensation, with a large, texturized rug at the center, adding an additional touch of understated refinement.
The Collection
This welcoming setting presents a selection of sought-after men’s ready-to-wear, footwear, and accessories, including impeccably tailored cashmere coats and jackets. The same style also characterizes the more casual items, such as bomber jackets made of quilted silk or iconic Re-Nylon, twill checked shirts, and a vast array of technical wool and soft poplin chinos. Bags, including tote bags, backpacks, and leather travel accessories, feature warm hues of brown, cognac, and bamboo, while the sports-inspired fabric and suede designs are available in military green. The footwear collection includes laced boots with large volumes and a serrated sole, alongside stylish monk-strap shoes with an ultra-streamlined silhouette, also available in a slipper version.
