Prada Pop-up at Isetan The Stage
The space pairs natural materials and meticulously selected architectural details to evoke an intimate and contemporary atmosphere akin to an urban retreat, with a pared-back yet evocative design.
Elegant wooden screens, set against a mustard yellow background, line the pop-up’s perimeter and – along with the tables and counters – foster dynamic dialogue between the various display spaces. The wooden floor is embellished with a large brown leather rug at the center, where a welcoming sitting area is furnished with wood and leather armchairs. Two large lightboxes draw attention to the entrances and enhance the entire space.
The bag range showcases Prada’s signature models, including the eclectic Prada Soft Sound made of ultra-soft leather, Prada Buckle in cocoa brown suede, and Prada Aimée, available in a wide array of colours, from black and opaline to caramel and amber.
The footwear selection is carefully curated to complement the aesthetic of our RTW and bag collections, featuring striking new groups from SS25 alongside exciting mule developments, available for the first time.
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December 18th – 31st, 2024
Isetan Shinjuku 1F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Opening Hours: 10:00 - 20:00 JST