Prada Men's pop-up at Isetan Shinjuku

Prada presents a new pop-up store at Tokyo’s Isetan department store, dedicated entirely to men’s ready-to-wear, footwear, and accessories, has a stylish yet casual atmosphere.

Original 1960s Brazilian and Italian furniture enhances the space, laid out to create several display areas. A central sitting room, furnished with armchairs on a black chequered rug, emphasises the relaxed ambience. The mannequins are arranged against this backdrop in small, conversational groups, as if enjoying their leisure time.

The natural elegance of the setting is echoed in a special selection of Prada men’s ready-to-wear, footwear, and accessories, imbued with a casual and refined attitude.