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IN THE MOOD FOR PRADA

Campaigns

SS 2022 Men


To showcase the Spring Summer 2022 Prada menswear collection by Miuccia Prada and Raf Simons, global star Tom Holland performs as ‘himself’ in a series of photographs by David Sims. In a re-contextualising of a figure world-renown for his action hero roles, Holland here becomes an embodiment of today's Prada man.

DISCOVER THE COLLECTION
The power of acting is to draw on a well of personal experience to convey a mood, an emotion and feeling that, while fiction, borrows its fact from the performer’s own humanity. These images cement minute actions and reactions, close and gentle moments - the rapport between garment and body, gestures of dressing and undressing alive within the imagery. Instead of a cinematic panorama, Holland is portrayed via portraits, intimate and real.
Credits:
Photographer: David Sims
Creative director: Ferdinando Verderi
Actor: Tom Holland