SS 2008 Womenswear

Fashion Shows

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From the catwalk

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From the catwalk

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Show Space

INSTALLATION

The catwalk is composed on the form of a cloverleaf. A trajectory convolutes in 3 circular movements. It is demarcated by rows of benches and encircles 3 islands: a sitting mastaba for fashionistas, a rotating screen deconstruction all images projected onto it and a crowd of paparazzi. Standing auditorium is placed on scaffolds outside of the construction sneaking into the world of fashion.

Credit: AMO/OMA

WALLPAPER & PROJECTIONS

2x4 worked closely with Miuccia Prada developing special wallpaper with the artist James Jean. The inked drawings depict a lush, slightly scandalous, landscape of flowers and nymphs blending suggestions of Art Nouveau, Liberty, Aubrey Beardsley, and Hieronymus Bosch. The projections in the show space animate the fixed design of the wallpaper. By projecting the actual imaginary over the drawing then distorting and separating the various colour layers, the walls seem to breath throughout the show adding to the surreal effect of the design.

Credit: 2x4