FW 2014 Womenswear

Your wish list is empty

Your shopping bag is empty

Fashion Shows

Back

Menu Fashion Show Looks Show Space

From the catwalk

Exit 1 /51

0 item

From the catwalk

Exit 2 /51

0 item

From the catwalk

Exit 3 /51

0 item

From the catwalk

Exit 4 /51

0 item

From the catwalk

Exit 5 /51

0 item

From the catwalk

Exit 6 /51

0 item

From the catwalk

Exit 7 /51

0 item

From the catwalk

Exit 8 /51

0 item

From the catwalk

Exit 9 /51

0 item

From the catwalk

Exit 10 /51

0 item

From the catwalk

Exit 11 /51

0 item

From the catwalk

Exit 12 /51

0 item

From the catwalk

Exit 13 /51

0 item

From the catwalk

Exit 14 /51

0 item

From the catwalk

Exit 15 /51

0 item

From the catwalk

Exit 16 /51

0 item

From the catwalk

Exit 17 /51

0 item

From the catwalk

Exit 18 /51

0 item

From the catwalk

Exit 19 /51

0 item

From the catwalk

Exit 20 /51

0 item

From the catwalk

Exit 21 /51

0 item

From the catwalk

Exit 22 /51

0 item

From the catwalk

Exit 23 /51

0 item

From the catwalk

Exit 24 /51

0 item

From the catwalk

Exit 25 /51

0 item

From the catwalk

Exit 26 /51

0 item

From the catwalk

Exit 27 /51

0 item

From the catwalk

Exit 28 /51

0 item

From the catwalk

Exit 29 /51

0 item

From the catwalk

Exit 30 /51

0 item

From the catwalk

Exit 31 /51

0 item

From the catwalk

Exit 32 /51

0 item

Discover more looks

Stage

The process of designing a set for a fashion show strongly resonates with the one of theatrical performance: in both cases characters, space, costumes, music and lights come together into a single concept, each one contributing to the unique experience of the audience.

For the Prada FW 2014 Women’s show, AMO designs a set as an experimental and informal stage for performance.

A large 1m high platform occupies the center of the room.

The majority of the audience is orderly arranged around the central stage, while the room is bordered on all sides by metal scaffolding serving as balcony to the rest of the public. Different geometric excavations punctuate the central stage; surprisingly part of the audience sits inside these pockets, becoming part of the overall scenography.

Models weave on the central stage around the audience, while the rest of the public experiences the show all around from multiple points of views. Follow-spot lights orchestrate the movement of the show, leaving the rest of the space in dark and enhancing the theatricality of the experience.

The space is neutral: the central stage is entirely covered in grey felt, while the metal structured of the balcony is cladded all along the perimeter with a curved natural metal mesh. Metal reoccurs in the pockets of the central platform, while felt dominates the main entrance.

Credit: AMO