Your wish list is empty
Your shopping bag is empty
Special Projects
Prada Abstract
Back
Menu
Prada Abstract
A pop up in collaboration with Shinsegae Department Store in Daegu
Prada presents Prada Abstract, a mesmerizing, emotionally arousing space totally designed in black and white.
The inspiration behind Prada Abstract is the absence of color. Black and white are used for all elements: white for the floor and walls; black for the three-dimensional logo.
The black and white concept is highlighted by an immersive experience including animations portraying spectacles of nature projected onto huge LED video walls: ice breaking off the Perito Moreno glacier in Argentina, massive waterfalls, ocean waves and the jagged landscapes of Antarctica.
The iconic Prada Niches and a series of cubes are used as product display spaces, projecting the same animations of nature in sync with the walls.
The inspiration behind Prada Abstract is the absence of color. Black and white are used for all elements: white for the floor and walls; black for the three-dimensional logo.
The black and white concept is highlighted by an immersive experience including animations portraying spectacles of nature projected onto huge LED video walls: ice breaking off the Perito Moreno glacier in Argentina, massive waterfalls, ocean waves and the jagged landscapes of Antarctica.
The iconic Prada Niches and a series of cubes are used as product display spaces, projecting the same animations of nature in sync with the walls.
Proceed to close
/
/
/
/
/
/
/
/
/
/
/
/
/
/
/
Korea Busan Lotte
대한민국 부산시 부산진구 가야대로 772 롯데백화점 부산점 1F
6 November - 22 November
Mon – Thu: 10:30am to 8pm
Fri – Sun: 10:30am to 8:30pm
Korea Daegu Shinsegae
대한민국 대구 동구 동부로 149, 대구 신세계백화점 5층
8 October - 22 October
Mon – Thu: 11am to 8pm
Fri – Sun: 11 am to 8:30pm