Reminiscent of the carefree atmosphere of the beach, Prada Outdoor Coast is part of a series of pop-up shops and in-store installations inspired by nature in its myriad forms.
The setting presents a fun-filled beach complete with sand dunes, rocks, and white and ocean-blue tents and sunshades. A place where people can relax in the sun, go snorkeling, or sip a drink at sunset on the beach bar’s terrace. Amidst beach huts, surfboards and lookout towers, an exclusive collection for men and women takes shape, all connected to the theme of Coast. Listen to the dedicated playlist and immerse yourself in the atmosphere of Prada Outdoor Coast.
Terry garments with a ’50s inspired look and Re-Nylon Gabardine beachwear combine with drill and striped poplin designs, crocheted styles and contrasting prints. Accessories showcase a vibrant range of materials, featuring bags in multicolor drill, straw, wicker and soft terry. Surfboards and skateboards complete the selection, alongside balls, inflatable mattresses, beach towels and cushions, as well as lunch sets with sandwich boxes and water bottles.
Previous locations BUSAN SHINSEGAE CENTUM: May 14 - May 30, 2021
INCHEON LOTTE: July 9 - August 8, 2021 LOTTE DONGTAN: August 18 - September 26, 2021
