Prada FW24 pop-up at The Hyundai Seoul

Prada presents an exclusive pop-up store – at the The Hyundai Seoul. Dedicated to a selection of women’s and men’s ready-to-wear, leather goods, shoes and accessories.

The concept is inspired by the Prada Fall/Winter 2024 advertising campaign: dialogue and conversation bring the collection to life. The pop-up is divided into different conversation scenes, featuring posed mannequins and colorful telephones. Each situation is characterized by yellow or light blue pastel colors, which create a chromatic contrast against the white base.

For the occasion, a preview of the Fall/Winter 2024 collection will be available – including bomber jackets in a variety of materials such as Re-Nylon, canvas, leather, or kid mohair. In addition to outerwear, the women’s offering includes cashmere knitwear, denim, and silk haboutai skirts. Among the new selection of handbags, the Prada Darling bag is characterized by the tactile texture of Soft Lux leather.

The men’s selection is composed of Prada’s latest denim styles, as well as knitwear and poplin shirts – accessorized by Re-Nylon bags, sneakers, and hats.