Prada Linea Rossa
Spring Summer 2020

Reading between the lines.

The Prada Linea Rossa Spring/Summer 2020 campaign adopts another line of communication, another symbolic connector. An enigmatic language this time, exclusive yet universal: Morse Code.

The hyper technical code is translated into an entirely new alphabet for the everyday, defined by a streamlined sequence of Linea Rossa. Inspiration is drawn from real life: these new characters are used to create real messages, used to speak a new language for and to the Linea Rossa community. 

Every Linea Rossa has a function, a significance. They mean something.

Inspired by uniforms without uniformity, the Prada Linea Rossa Spring/Summer 2020 collection presents timelessly functional styles rendered modern through technical treatments and innovative fabrics.

The collection transports materials and styles through different universes of function and aesthetics, blending and transforming them.

Technologically groundbreaking lightweight fabrics consider the interaction between garment and body, between textile and skin, protecting from the elements and favoring breathability.