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Special Projects
Prada Seoul Hyundai Main Apgu
A new Prada pop-up at Hyundai Apgu, Seoul
Prada opens a new pop-up store at the Hyundai Apgu, Seoul, dedicated to a special selection of women’s bags and accessories.
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'Tap to discover'

The space, defined by the pink colour, is characterized by the brand’s iconic elements here reinterpreted, such as the white and pink macro checkered floor, the Prada niches and the display tables covered with pink carpet.

In this atmosphere, the product selection includes soft nappa leather ready-to-wear, bags and accessories, with the emblematic Prada Galleria and Prada Moon bags taking centre stage. The footwear has a modern and feminine allure, embellished with an enamel triangle logo. An extensive range of accessories complete the collection, including hats, headbands, gloves, scarves and keyrings.

Previous Locations

Seoul Hyundai Apgu
November 1 - November 17, 2022