Prada Chalet

The meticulous reconstruction of an alpine mountain lodge gives life to the new and spectacular Prada Chalet pop-up store series, the ideal setting for an exclusive collection of clothing and accessories dedicated to this winter season.

The new Prada Chalet Pop-Up Store draws inspiration from fascinating high-altitude mountain lodges, deriving from the in-depth study of alpine constructions, made of old solid wood, preserved for decades in the Italian Alps. Its structure and all its elements, such as doors and windows, are designed to be completely removable and reusable, allowing for the noble material employed to last a lifetime.

This wonderful setting emphasize the new Prada collection of clothing and accessories with its precious and high-performing materials, such as camel and cashmere for hats and scarves, Re-Nylon and Re-Nylon Piuma for quilted jackets and unprecedented slip dresses, and sheepskin fur for bags, completed by a skis, snowboards, sleds, helmets, snow goggles, and sleeping bags.