Prada characters, Prada stories, Prada lives. The Spring Summer 2023 Prada campaign situates the men’s and women’s collections by Miuccia Prada and Raf Simons within a continuum, ever-unfolding, enigmatic fragments of stories reflecting facets of humanity. Spring Summer 2023 season initiated a collaboration between Prada and film director Nicolas Winding Refn with Touch of Crude, the film exploring the lives of women and the scope of fluid modern femininity.
Photographed by David Sims, the campaign draw upon the characteristics of classic Hollywood and European movies in which the images are frames within divergent stories, glimpses of an unseen narrative, and an unknown script, a tension again between different views, of different lives. The notion of Prada characters peoples the campaign with an ensemble cast of faces with immediate resonance and international renown.
Actors and models by their very nature encapsulate an otherness. The campaign plays off that multifaceted nature, where a plurality adds complexity. Alongside, crude contradicts as it implies simplicity, directness, and purity. Its touch is here in stark sets, like cinematic projections of realities, evocations of interiors, impressions of actuality, and traces of lives.
CAMPAIGN CREDITS Photography: David Sims Talents: Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright Models: Guinevere van Seenus, Rachel Williams Creative direction: Ferdinando Verderi
