In a real-life mirror of the telephone interchanges at the heart of the campaign’s still and motion imagery, Prada collaborated with Miranda July to bring these fantasized conversations to life. Billboards across key cities worldwide - Milan, Los Angeles, New York, London and Bangkok - advertised a dedicated toll-free phone number, allowing the public to interact from their own devices. Callers could “dial in” to speak with Miranda July, or rather, with July’s voice, which interpreted conversation with the caller according to a pre-programmed script written by July herself.

Spanning from ironic advice to seemingly friendly conversation to surreal and unexpected scenarios, each interaction told an individual story determined by interaction - another form of dialogue.