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For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project. Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy. Restraining versus revealing: conflicting attitudes in a series of intimate and social situations.
Credits
Art Direction
AMO / Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi
Artwork
Lok JansenJeroen Koolhaas
Editing
APRIL / Matteo Fritelli
Filming
APRIL / Matteo Fritelli, Gabrio Bellott
Photography
Phil Meech, Agostino Osio
Music
3o