Prada Loves Printemps

Prada, in collaboration with Printemps, presents  ‘Prada Abstract’, a mesmerizing, emotionally arousing space totally designed in black and white.

From September 3 to October 18, 2020 the Atrium of Printemps Haussmann, the central space of the Paris department store, will be the exciting location of the  pop-up store extending the full height of the atrium and dedicated to a selection of clothing, bags, accessories and footwear. Complementing it will be an original installation taking up five windows facing Boulevard Haussmann.

To mark the opening of the pop-up store, an exclusive bag brought out during Prada Multiple Views SS21 will be available as a preview in the shades of white, black, orchid and aquamarine.