Entirely characterized by Prada’s evocative green color, the new Prada The Galleria pop-up stores are permeated by a sophisticated atmosphere, where the new Galleria bags, with their unprecedented colors, seem to fit in naturally. Saffiano leather makes an inevitable return in new color interpretations, with an evocative sfumato effect, in a two-tone version or with a triangle pattern, complemented by a wide range of exquisite materials.

For the first time, a new and exclusive made-to-order digital personalization service is available. Customers can design their own Prada Galleria bag according to their preferences, selecting the material, color, and sophisticated details, through an innovative 3D experience.