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Selfridges marks the launch of Project Earth - Selfridges major new sustainability initiative - with a global-first preview of the new Prada Re-Nylon collection, presented within the Selfridges Corner Shop.
The Prada Re-Nylon Corner Shop features short movies produced by National Geographic, displayed in sync on scenographic multiscreen large-scale arches.
Expressing the aims, intentions and actuality of Prada Re-Nylon, as well as transparently underscoring the supply-chain of these unique projects, this series of short films takes viewers through a remarkable journey across every continent of the world, from Africa to America, Asia and Oceania to Europe, revealing the inner workings of this unique enterprise.
Expressing the aims, intentions and actuality of Prada Re-Nylon, as well as transparently underscoring the supply-chain of these unique projects, this series of short films takes viewers through a remarkable journey across every continent of the world, from Africa to America, Asia and Oceania to Europe, revealing the inner workings of this unique enterprise.
Re-Nylon Collection
The Re-Nylon collection, to see and buy for the first time at Selfridges ahead of its global release in Mid-September, includes classic Prada accessories shapes, as well as full men’s and women’s ready-to-wear collection, all realized in black regenerated nylon.
Prada Selfridges Corner Shop
400 Oxford Street
London W1A 1AB
OPENING HOURS
Monday/Saturday 10.00 am - 09.00 pm
Sunday 11.30am–6pm
(11.30am–midday is browsing only)
Discover the Prada Re-Nylon collection at selfridges.com