Action in the Year of the Tiger Special Project

Special Projects

Prada celebrated the 2022 Lunar New Year with ‘Action in the Year of the Tiger’, a combined campaign and project dedicated to safeguarding this legendary animal. Now Prada announces the winners of the ‘Action in the Year of the Tiger’ with a special presentation, free and open to the public, at Prada Rong Zhai in Shanghai.

AUGUST 31 - SEPTEMBER 18, 2022

DISCOVER THE CAMPAIGN

About the contest

Meet the judges

‘Action in the Year of the Tiger’, launched in December 2021, is an art project that aims to both raise public awareness about the tiger’s serious risk of extinction and celebrate creativity. Last December, the initiative was open to students aged under 30 from Chinese and international art schools, who were asked to produce their own personal interpretation of this captivating animal, a symbol of power and nobility. The students were given free rein to express themselves however they liked using the languages of painting, design and sculpture.

A special jury, comprising artists Lu Yang, Liu Ye and Goshka Macuga, selected 20 works they found particularly meaningful.

The Prada Group has also contributed to the conservation of endangered Amur tiger by making a donation to “Walking with Tiger and Leopard” Programme of China Green Foundation.

Lu Yang

Liu Ye

Goshka Macuga

The winners

The submissions selected by the jury, made up of artists Liu Ye, Lu Yang and Goshka Macuga, were created by Ziran Chen, Sheng Cheng, fanfan, Huawen Kao, Yihong Liu, Zhicheng Liu, Chang Su, Danmeng Wang, Xiyuan Wang, Jiayan Wei, Yichuan Yue, Yumeng Zang, Jiayan Zheng, Peilin Zhou, Xiaoyuan Zhou, Donglai Zhu (China), Daria Avdeeva (Russia), Joshua Abramovich (United States), Leehyun Kwun (Republic of Korea) and Peixuan Hor (Singapore).

Exhibition

The presentation at Prada Rong Zhai exhibits the entries in a digital way: a collage of images and videos are displayed on large screens mounted on modular walls embellished with brass-coloured metal mesh. Along with the students’ artworks, an original short clip of wildlife - caught on camera trap in the Northeast China Tiger and Leopard National Park - is also on display.