Prada Re-Nylon #1 - Arizona

Reflecting changing times and a shifting world, Prada launches a pioneering new project, Re-Nylon, introducing a sustainable line of iconic Prada bag silhouettes executed in a unique new regenerated nylon, ECONYL®.

To showcase the cutting-edge processes behind the Re-Nylon initiative, National Geographic, Prada’s Storytelling Partner, has produced a short video series, What We Carry.

Expressing the aims, intentions and actuality of Prada Re-Nylon, as well as transparently underscoring the supply-chain of these unique projects, this series of short films takes viewers through a remarkable journey across every continent of the world, from Africa to America, Asia and Oceania to Europe, revealing the inner workings of this unique enterprise.

The first instalment, debuting Prada Re-Nylon, takes us to Phoenix Arizona, to the first US carpet recycling facility which can recycle up to 16,000 metric tons each year. Less than 3% of the 1.6 million tons of carpet discarded in the US each year is recycled: in this video, actress and Prada reporter Bonnie Wright and National Geographic explorer and creative conservationist Asher Jay show us one of the sources of ECONYL® nylon and unpack a new cyclical supply-chain upending traditional notions of production for a new generation.

As the name underscores, the focus is on the individual, the self - the notion that what each of us carry can affect the burden of the planet, for bad or for good. That personal input can have a global impact, that everyone and everything can make a difference.