Filmed and photographed in action by the Los Angeles-based visual artist Martine Syms, the unique talents chosen to front the campaign epitomize excellence - each with a tie, directly, to the sport of skating or BMX riding, and to the urban topographies that feature in the Linea Rossa campaign.
Cai Xu Kun is a world-famous Chinese singer-songwriter and record producer, whose multiple skills also include the sport of rollerblading. Briana King is a skateboarder, model, and community organizer from East Los Angeles. She is well-known for organizing and touring girl and queer skateboarding meet-ups around the world. Rachelle Vinberg is a passionate actor and skateboarder, who roled in the 2018 film Skate Kitchen and a subsequent HBO TV series Betty, both based on her real-life experiences as part of a female skate crew. Austin Augie is a photographer and award-winning professional BMX rider, with over half a million subscribers on YouTube. Le’Andre Sanders, a talented local Los Angelean skateboarder, plays a cameo role.
Cai Xu Kun is a world-famous Chinese singer-songwriter and record producer, whose multiple skills also include the sport of rollerblading. Briana King is a skateboarder, model, and community organizer from East Los Angeles. She is well-known for organizing and touring girl and queer skateboarding meet-ups around the world. Rachelle Vinberg is a passionate actor and skateboarder, who roled in the 2018 film Skate Kitchen and a subsequent HBO TV series Betty, both based on her real-life experiences as part of a female skate crew. Austin Augie is a photographer and award-winning professional BMX rider, with over half a million subscribers on YouTube. Le’Andre Sanders, a talented local Los Angelean skateboarder, plays a cameo role.
Creative Direction by Ferdinando Verderi
Talents: Cai Xu Kun, Briana King, Rachelle Vinberg, Austin Augie, Le’Andre Sanders
Music: ‘Cascara Prada’ by Asma Maroof