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Fashion Shows
SS 2024 Womenswear

SS 2024 Womenswear

Prada Milano dal 1913

Miuccia Prada and Raf Simons introduce the new Women's collection for Spring Summer 2024 at the Deposito of the Fondazione Prada, Milan.

The Collection

The Prada Spring/Summer 2024 collection proposes an absolute freedom of the body expressed in lightweight dresses in floaty fabrics that challenge the language of classic tailoring. Formal silhouettes, borrowed from menswear, are reimagined in architectural forms that reconsider the archetypal contours of formal rigor.
Made in Prada's iconic materials, bags and shoes are embellished by the use of precious leathers.

The collection reproduces and reinterprets a handbag design originally devised by Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, in the 1913. Originally proposed in silk moiré, the style is recreated in Nappa leather and re-nylon featuring a hand-carved fastening depicting a mythological figure.
A traveler with a deep intellectual curiosity and interest in culture, Mario Prada would journey around the globe to source precious artifacts that, upon return, were assembled into unique luxury items.

Showspace

The collection's concept of fluidity framing the human form expands, represented through the showspace in the Deposito of the Fondazione Prada. Abstract walls are evoked through fluid interruptions, forming an ever-shifting enfilade through which the models process.

The Music

Prada SS24 as seen by Barbara Probst