Prada Classics

Making hand crafted luxury since 1913 with an innovative and accomplished design philosophy. Prada also create experiences: Prada Classic - a singular mode of invention running through Prada’s global projects that unite fashion, design, art, cinema and architecture in the production of new realities.

THE DOUBLE CLUB, also known as The Congo Club in London is one such project. A daring collaboration with artist Carsten Höller.

It tests the power of art in the realm of entertainment, engaging the public in a remarkable nightclub and restaurant experience. A Prada moment.

The PRADA TRANSFORMER in Seoul is a manifesto of this idea. The uniquely changing Pavilion is a vigorous collaboration between Rem Koolhaas/ OMA-AMO and Prada. By flipping it over, the structure accomodates multiple events - fashion, art and cinema - producing the best suited shape. 

Audiences engage in an evolving experience that creates a fertile exchange between cultural
disciplines.


June 26, 2009:
PRADA TRANSFORMER Cinema, Seoul.
A Prada moment.

From the filmic imagination of Wes Anderson to the history of Italian cinema, it is an extension of the cinematic scope of the Prada universe.

Castello Cavalcanti is Prada Classic #3

Prada: A cosmos on its own composed of heavenly bodies set in a complex orbit. A universe of contradictions and endless elaborations — noble causes and base temptations — where idealism meets vanity, intelligence meets passion, fashion meets fiction.

Welcome to the Pradasphere, Prada Classic #4.