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Special Projects
Prada Qixi 2021
Starring the magnetic musician and multitalented artist Cai Xu Kun, the Prada campaign dedicated to Qixi Festival celebrates the gift of talent and launches an exclusive selection of garments and accessories for both men and women.
'You Know What I Want', created by Kun especially for the campaign, provides the original soundtrack and underlying theme for the narrative.
'You Know What I Want', created by Kun especially for the campaign, provides the original soundtrack and underlying theme for the narrative.
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Credits:
Talent: Cai Xu Kun
Creative director: Woo Wu
Photographer: Zeng Wu
Film director: AJ Duan
Original Music: You Know What I Want performed by Cai Xu Kun
Talent: Cai Xu Kun
Creative director: Woo Wu
Photographer: Zeng Wu
Film director: AJ Duan
Original Music: You Know What I Want performed by Cai Xu Kun