Action in the Year of the Tiger

‘Action in the Year of the Tiger’, launched in December 2021, is an art project that aims to both raise public awareness about the tiger’s serious risk of extinction and celebrate creativity. Last December, the initiative was open to students aged under 30 from Chinese and international art schools, who were asked to produce their own personal interpretation of this captivating animal, a symbol of power and nobility. The students were given free rein to express themselves however they liked using the languages of painting, design and sculpture.

A special jury, comprising artists Lu Yang, Liu Ye and Goshka Macuga, selected 20 works they found particularly meaningful.

The Prada Group has also contributed to the conservation of endangered Amur tiger by making a donation to “Walking with Tiger and Leopard” Programme of China Green Foundation.